Ram cancels plans for all-electric pickup truck
Original story by
CNBC•Sep 12•Electric Vehicles, Automotive Industry
📰 Article Summary
Stellantis has decided to cancel the development of its full-size electric Ram 1500 pickup truck due to declining demand for electric vehicles in North America. The automaker had already postponed the truck's release multiple times, and now plans to shift focus to an extended-range electric truck, set to be launched next year under the new name "Ram 1500 REV." This decision comes amid a broader trend of slow adoption of electric vehicles and changing leadership at Stellantis, which is re-evaluating its product strategy.
📌 Key Facts
- Cancellation of Electric Pickup: Stellantis has canceled plans to develop a full-size electric version of its Ram 1500 pickup truck, citing a decrease in demand for battery electric vehicles (BEVs) across North America.
- Shift to Extended-Range Electric Truck: The company will instead focus on launching an extended-range electric pickup, which will feature both an electric generator and a gas engine, expected to be released next year.
- Name Change for New Truck: The upcoming extended-range truck, previously called "Ramcharger," will now be marketed as the "Ram 1500 REV," emphasizing the shift in strategy.
- Market and Leadership Challenges: The decision reflects Stellantis' adaption to market trends, including slower-than-anticipated electric vehicle adoption and new leadership changes as the company aims for profitable growth.
- Impact of Regulatory Changes: The changing political landscape has affected consumer incentives for EV purchases, further complicating the outlook for electric vehicle production and sales in the auto industry.
📂 Article Classification
Topic Tags: Automotive
📍 Location
United States
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