Amazon backs AI startup that lets you make TV shows
Original story by
Fox News•Sep 12•AI, Entertainment, Technology

📰 Article Summary
A San Francisco startup named Fable has launched an AI platform called Showrunner, allowing users to create their own animated TV episodes without needing a crew. Backed by Amazon's Alexa Fund, this tool enables users to co-create episodes by simply typing prompts. Fable's Showrunner emphasizes audience interactivity, turning passive viewers into active creators through AI-generated content, particularly in animation, which is easier for AI to manage. The startup aims to revolutionize entertainment by making storytelling accessible to everyone.
📌 Key Facts
- AI-Powered Show Creation: Fable's Showrunner allows users to write their own animated episodes just by entering prompts, harnessing AI technology to facilitate content creation without traditional production constraints.
- Amazon's Investment: With the backing of Amazon through its Alexa Fund, Fable showcases significant interest in AI-driven entertainment solutions, highlighting the potential for generative AI in media.
- Interactive Entertainment: Showrunner transforms the viewing experience from passive consumption to active participation, enabling audiences to become co-creators in storytelling.
- Focus on Animation: Fable has chosen to focus on animated content because AI can more effectively generate this type of media compared to photorealistic videos, which are currently a competitive battleground for major tech companies.
- User Empowerment: By enabling users to create their own TV shows, Showrunner democratizes the entertainment industry, allowing anyone with a creative idea to become a storyteller.
📂 Article Classification
Topic Tags: AI in Entertainment
📍 Location
San Francisco, California United States
Content is AI generated and may contain inaccurate information.